Super Bowl Commercials

The New England Patriots have won the Super Bowl again. This is the 6th time they have been victorious in the NFL playoffs. But what people really tune in to watch are the commercials, and this year was a center stage for female roles. "Women are leveling the playing field- in the ad breaks", Claire Atkinson from NBC news writes. She points out how this is a huge culture shift, which reflects the #Metoo movement that has been making waves across the country. This movement has increased social activism and brought attention to gender equality for many companies. Which is why when viewing the Super Bowl this year, the attention was geared towards the female perspective.

With almost half the audience made up of women, it makes a lot more sense to run female empowerment ads. Given that they have performed well in previous years according to Atkinson article for both with men and women.

"We are seeing the death of sex appeal in Super Bowl ads," Charles Taylor, professor of marketing at Villanova University School of Business, told NBC News. There are many more female celebrities this year; Ad Age magazine counts double the number of female stars, as compared to last year.

Sarah Jessica Parker and Zoe Kravitz commercial brings light to how far things have come. They both appear in beer ads. This is ironic because the former “Sex and the City” star plays her character, Carrie, trading her signature Cosmopolitan cocktail for a Stella Artois. While Kravitz stars in a spot for Michelob Ultra. That ad was "made by a predominantly female team"(Atkinson),and who told Advertising Age, First and foremost, as "a woman in marketing, a woman in beer, with all the conversations around diversity, I feel that I want to use my power for good and I feel a responsibility to try to create equity in the industry by creating opportunities for women". 

I found this article relevant and interesting to read because personally I never thought about the male-driven perspective they have until this year. I enjoyed reading the article and bringing more perspective to my life and the athletic world.